TERRITORY 01

The Hustle

Where almost everyone starts: buying something, selling it for more, and learning what actually made money. This territory covers the business models, the arithmetic behind a deal, and the habits that make the next six territories possible.

Business modelsMarkup and marginPricing a first dealRecordkeeping from day oneOperator mindset

Definitions in this territory

PRICING BASICS

Markup vs margin

Markup is measured against your cost. Margin is measured against your selling price. The same dollar of profit produces a bigger markup number than margin number.

Tools

CALCULATOR

Margin vs Markup Calculator

Convert between cost, price, markup and margin.

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Make It Real