Field guidesPart 1 · The Hustle1.1

How to choose your first sales channel

6 MIN READ·6 STEPS·PART 1

Pick the single channel where your category already sells locally, learn its pricing and fees properly, and only add a second channel once the first is consistent.

Every channel has different fees, delivery expectations, return behavior and buyer patience. Margin ranks differently on each one.

One channel done well beats four done badly, because pricing and photography only get good through repetition.

01

Find where the category sells

Marketplace, storefront, wholesale to other dealers, or bulk to a reseller.

02

Cost the channel

Fees, payment processing, delivery, returns, and your own time per sale.

03

Standardise listings

Same photo set, same grading language, same measurements every time.

04

Measure margin after fees

Compare channels on net margin, not on headline price.

05

Track time to sell

A channel that pays 10% less but sells twice as fast is usually the better channel.

06

Add a second channel deliberately

Only when the first is consistent and inventory supports both.

Example

A local storefront at $340 average with a 12-day sell time beats an online channel at $370 that takes 40 days and 13% in fees.
COMMON MISTAKES
  • Listing everywhere at once in month one.
  • Comparing channels on price instead of net margin and time to sell.
  • Inconsistent grading language across channels.

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Part 2: Make It Real →

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