Pricing is two numbers meeting: what the unit cost you, and what the market will pay this week. Ignore either one and you get stuck inventory or thin margin.
A markdown schedule is part of the price. Deciding it at purchase time is how you avoid deciding it emotionally in month four.
Price against landed cost
Never against invoice cost. Freight and refurbishment are real.
Set targets by grade
Different target margins for light, moderate and heavy cosmetic damage.
Check the local market
What comparable units actually closed at nearby, not what is listed.
Set a markdown clock
For example: 10% at 30 days, 20% at 60, clearance at 90. Write it down before you buy.
Track margin by channel
Fees, delivery and returns differ by channel and can invert your ranking.
Review monthly against aging
Aging tells you where pricing is wrong faster than any other report.
Example
- Holding for the original price because of what you paid.
- One markup rule for every category and grade.
- Ignoring channel fees when comparing margin.
Your business is ready to buy wholesale.
A Pro account gets you access to inventory. It doesn't automatically come with terms or financing.