WTF? / Part 6 / 6.3
What is break-even?

Break-even

THE 30-SECOND ANSWER

Break-even is the sales level where gross profit exactly covers fixed costs, the point where the business stops losing money.

In plain English

Divide fixed monthly costs by your gross margin percentage to get the revenue you need each month.

Every fixed cost you add, rent, a hire, a truck payment, raises that number before it earns anything.

Example

$12,000 of fixed costs at 40% gross margin needs $30,000 of monthly revenue to break even.

Why it matters

It tells you whether a bigger building or another hire is affordable before you sign.

COMMON MISTAKELeaving your own pay out of fixed costs.

YOU'RE APPROACHING THE EDGE OF THE PUBLIC BLUEPRINT.

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