In plain English
A manifested load tells you what you are buying before it arrives. An unmanifested load is cheaper per unit because you are accepting the unknown.
Retail values on a manifest are reference figures, not what you will get. Build your own expected sell price by model and grade.
Example
A manifest lists 140 units with $96,000 of retail reference value on an $18,000 load.
Why it matters
It is the only pre-purchase data you get, and it decides whether you bid.
COMMON MISTAKETreating manifest retail as your revenue forecast.